Online media grows in importance
All of my clients are focusing more attention and spending on digital media solutions. Even clients with older age constituents are finding digital channels to be contributing more to the success of their enterprises.
Not a fan of the new ‘blocks’ for webpage composition
Most of my wordpress sites became difficult to edit after updating to the lastest version. Whether I was using wp-bakery or other editing plugins, the page editing interface converting to a block or shortcode method of building/editing web pages. Fortunately, I found methods of restoring the easier to use old…
Trouble with Google Analytics tracking of third-party ad links
Google Analytics is widely accepted as an accurate and impartial source of web traffic. However, I have found that it fails to track many of the clicks from banner ads in email newsletters. I’m seeing instances of situation where only 5% of clicks are recorded in GA. At first I…
Add responsive ads to Google ads
Take advantage of Google AI power to boost the effectiveness of your PPC ads. Do so by adding a ‘responsive’ ad to all of your ad groups
Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.