Trouble with Google Analytics tracking of third-party ad links
Google Analytics is widely accepted as an accurate and impartial source of web traffic. However, I have found that it fails to track many of the clicks from banner ads in email newsletters. I’m seeing instances of situation where only 5% of clicks are recorded in GA. At first I…
Add responsive ads to Google ads
Take advantage of Google AI power to boost the effectiveness of your PPC ads. Do so by adding a ‘responsive’ ad to all of your ad groups