PPC manager’s favorite tools

If you manage multiple PPC accounts or even one large one, with dozens of ad groups and keywords, it pays to download, install and use Google’s and Bing’s desktop editors. They take some time to get accustomed to, but once you’re comfortable with them, you’ll wonder how you managed without them. They let you make bulk modifications a breeze.

I find the quickest way to make changes is to export whole accounts into Excel, make changes offline in Excel, import the changes and synch the account.

Links to download the editors are found at

1. Google Adwords Editor –


2. Bing Ad Editor –


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