Effective fund raising solutions
At Pratt Direct, we deliver multichannel solutions that ...
... expand your income stream and donor base
... fortify the long-term value of your donors
... open up new ways to drive out costs and raise efficiencies
... create new avenues for growth of missions and/or ministries
Just as importantly, we foster innovation in all channels -- print, mail and on-line media. Our expertise in print and mail is matched equally by our know-how and 'smarts' in optimizing our clients on-line presence and outreach.
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NEW DONOR ACQUISITION
The lifeblood of and source of growth for every organization are its new donors. They replace lapsed donors and, if acquired in abundance, they're a vital source of growth.
Success in managing acquisition programs lies in knowing what's working today in terms of types of appeals, premiums, and in the case of direct mail, mailing formats and rented lists. We have in-depth knowledge of all aspects of profitable new donor acquisition across all media channels.
Click here for samples and case histories.
Click here for a current listing of Catholic e-mail prospecting lists available today.
DONOR ACTIVATION
As every experienced fund raising professional knows, the key to a successful campaign lies in generating more than a single first gift from new donors. Generating multiple gifts is the secret to recovering the investment made in acquiring new donors, and turning in a positive ROI.
We offer a host of proven campaign concepts ... sources of compelling religious artwork ... and the know-how to orchestrate winning campaigns across all contemporary media channels.
More often than not, we find a multiple channel, integrated approach works best and over the longest time.
LAPSED DONOR RESUSCITATION
We have expertise in helping you rekindle relationships with former donors. Specifically, we offer a proved method to 'refresh' your lapsed donor file and find segments which actually out-perform the best rented hotline donor lists!
Here's what we do:
- Match your former donors to 250 million economically active consumers.
- Identify and drop any deceased individuals.
You can expect to find:
- 25-50% of your lapsed donor file can be promoted to affordably,
- there's no set up charge; you only pay a small rental charge on names mailed.
Get free facts and pricing about our exclusive lapsed donor file revival service.
UPGRADE LOYAL DONORS
Identifying the right prospects and crafting compelling messages for Mid-level Giving is one of our specialties. See our free Whitepaper on this important subject.
OPTIMIZING YOUR ONLINE PRESENCE
Our experience transcends traditional printed media. We have helped several clients generate more income and attract new donors with search, e-mail and web site enhancements. To help show you how your organization's online presence stacks up against comparable organizations, we offer a free web site diagnostics report.
