Pratt Direct Inc

Delivering what works in direct marketing
Home     Services     About Pratt Direct     Site Map     Privacy Policy     Contact Us     Subscribe to newsletter      
Fund raising solutions
Marketing For Profit
List Marketing
Specialized lists
Innovative fund raising solutions
 

At Pratt Direct, innovation means finding ways of ...
… expanding your organization’s income stream and donor base
... building up long-term value of your donors
... finding new ways to drive out costs and raise efficiencies
... opening up new avenues for growing your donor base and ministries

Just as importantly innovation takes place in all media -- print, mail and on-line. Our expertise in print and mail is matched equally by our know-how and 'smarts' in optimizing our clients on-line presence and outreach. 

 

Don't miss our monthly Marketing Tips You Can Use e-newsletter. SUBSCRIBE

 

 

NEW DONOR ACQUISITION
The lifeblood and source of growth for every organization are its new donors. They replace lapsed donors who succumb to the relentless forces of attrition. Perhaps more importantly, if acquired in abundance, they're a vital source of growth.

Success in managing acquisition programs lies in knowing what's working today in terms of premiums, types of appeals and in the case of direct mail, mailing formats and rented lists.
We have in-depth knowledge of all aspects of profitable new donor acquisition across all media channels.
 
Click here for samples and case histories. 

 

 

 
DONOR ACTIVATION
As every experienced fund raising professional knows, the key to a successful campaign lies in generating more than the first gift from new and existing donors. Generating multiple gifts is the secret to recovering the investment made in acquiring new donors, and turning in a positive ROI.
 
We offer a host of proven campaign concepts ... sources of compelling religious artwork ... and the know-how to orchestrate winning campaigns across all contemporary
media channels.

 

More often than not, we find a multiple channel, integrated approach works best and over the longest time.

Click here for samples and case histories.
Click here for more samples and case histories.
Click here for more samples and case histories. 
  
LAPSED DONOR RESUSCITATION

We have expertise in helping you rekindle relationships with former donors. Specifically, we offer a proved method to 'refresh' your lapsed donor file and reverse the negative forces that conspire to depress response rates. Here's what we do:

 

- Match your former donors to 200 million economically active consumers.

- Identify any deceased individuals.

- NCOAlink update the list to find any new addresses.

 

Based on typical results, you can expect to find:  

- 50-80% of your file to be economically active,

- 2-5% to be deceased,

- 1-5% to be at a new address.

Click here for pricing and other details about our inactive donor file rejuvenation service.

 

UPGRADE LOYAL DONORS

Identifying the right prospects and crafting compelling messages for Mid-level Giving programs is one of our newer specialties. Learn more about our proved approach.

 

 

OPTIMIZING YOUR ONLINE PRESENCE

Our skills and experience transcends traditional printed media. We have helped numerous clients gain more value from their web sites, e-mail messages and search marketing efforts. Click below to get a 'no obligation' free report on your current web site's effectiveness in contrast to others in your category.