SEO Solutions

'Search' Solutions

Pratt Direct is focused on achieving maximum online results for your organization. In many cases, Search Engine Optimization is just the beginning of our involvement.

Search Engine Optimization or SEO is the process of making adjustments to your web site so it performs better on the natural or organic search results of the leading search engines. This usually takes the form of testing changes to the layout and content of web pages -- and lots of detailed adjustments to behind the scenes coding of pages.

We're experts in using the Googl and Bing!analytical tools to help get top page rankings, more traffic and better ROIs.

Recent SEM Successes

• testing new PPC ads and keywords brought about a 300% increase in mass stipends for regional Catholic organization!

• extending a successful PPC campaign to 'mobile' increased conversions of prized keywords by 66%.

• judicious tweaking metatags for another Catholic organization's web pages resulted in 50% increase of organic traffic!

Tools Used for Optimization

We are dedicated to delivering the most effective Search Engine Optimization solutions to all our clients. Even though each opportunity is unique, these elements are common to most successful SEO initiatives …

•Web Page Optimization - We can help you design compelling web page and enhance them with 'behind the scenes details' to help make them rank highly with search engines. To see for yourself how some of our analytical tools work for your specific situation, we offer an online quick peek.

•Keyword Research - Uncover which keywords and phrases will bring the most qualified traffic and conversions to your web site.

•Inbound Link Building - We show you how to increase the quantity and quality of relevant external web sites that link to pages on your web site in order to enhance your site's visibility within search engines.

•Web site Content & Navigation Enhancements - Develop and enhance your web site's content and navigational structure to make it more readily crawled & indexed by top search engines.

We don't stop with Organic Search

We find a balanced approach which utilizes both organic and PPC (Pay Per Click) methods delivers the best results. We have expertise in deploying PPC with Google and Bing that produces cost effective results. Inquire for case histories and details.

Follow our SEO blog

October 26

Recently released insights into Google Ratings are worth noting
See this link for a summary on recently ‘leaked’ information on current page rating criteria used by Google. http://www.seomoz.org/blog/16-insights-into-googles-rating-guidelines

9:08 AM GMT  |  Read comments(0)

September 28

Shorter is often better in PPC ads
See link for convincing case in favor of shorter copy for PPC and facebook ads http://www.boostctr.com/blog/ads-in-the-wild/when-shorter-really-is-better/

7:41 PM GMT  |  Read comments(0)

September 16

Should you bid on keyword with high organic rank?
Learn how to calculate when it pays to bid on your top organic keyword(s). Rule of thumb is it’s usually advantageous to have top keywords in both PPC and organic lists. See details in great link below: http://certifiedknowledge.org/blog/paid-vs-free-clicks-when-to-buy-a-keyword-that-organically-ranks-1/

1:29 PM GMT  |  Read comments(0)

September 15

Google offers deals on mobile-only PPC campaigns
If your current PPC campaigns are getting a lot of traffic from mobile devices, you might want to create a separate mobile only campaign/account. I was just offered a $100 credit for doing so. Looks like a no brainer…

1:10 PM GMT  |  Read comments(0)

Pratt Direct Inc

Multi-channel solutions that work