Pratt Direct helps bolster the bottom lines of 'for profit' businesses
By bringing together the right mix of talent and resources required to satisfy your objectives.
We have helped a wide variety of businesss succeed in the fields of insurance, memberships, lending, credit, business services, restaurants and more.
Whether it's a new product launch, lead generation, new customer/donor acquisition and activation, or customer/donor loyalty program you need, we have the know-how and resources to do it right and on schedule.
Winning concepts and strategy
The medium is as important as the message. We find that the selection of the right list or other media makes the biggest difference between success or something less.
At Pratt Direct, our focus on the passions and needs of your target audience drives into our creative development process. We understand how to synchronize your message and value proposition with the primary needs and interests of your target market(s).
More often than not, we advocate a segmented approach where different messages and offers are directed to discrete segments of your customer or prospect universe.
Turn-key program management
We have assembled a powerful confederation of printers, envelope manufacturers, mail shops and media partners who can support your efforts. We relieve you of the burdens and headaches of coordinating a team of vendors required to complete a promotion on time and on budget. Our sterling credit history and aggressive bidding process work together to provide our clients with exceptional value.
We can uncover strategic insights about the distinguishing characteristics of your best customers or donors. With this knowledge you can concentrate your efforts and spending on the most important and profitable segments and minimize waste.
We use a full range of analytical services to uncover these insights, including 1) best customer profiles, 2) multi-variate response and profitability optimization, 3) Lifetime Profit Value Optimatization and 4) Former Customer/Donor Analysis.
List Marketing
We offer expertise in finding the right list(s) for your proposition -- whether it's offered by mail, phone or electronic media. Using our decades of experience together with contemporary list search tools, we are deft at matching up the right consumer or B2B lists for our clients.
Additionally, we make the market for several high-performance list and generate high-margin income for our list owners.