Pratt Direct Inc

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Pratt Direct, Inc. is a unique breed of multichannel marketing services provider.

We deliver a broad array of marketing services through an uncommon low-overhead approach. These services include: postal and e-mail list brokerage … customer profiling, Zip Code and multi-variate model development … low cost list hygiene service (NCOA) … data conversion and list processing … and high-yield list management service ... project management ... strategic planning. In addition, we provide creative, project management and media planning services for select group of clients.

As an independent small business, we’re free to recommend only what’s in our clients’ best interests, since we are not formally connected to any other media or production companies.

We bring to bear decades of experience in matching up the right lists, offers, formats and messages for a wide variety of businesses or organizations.  We’re experienced in the fields of financial services, insurance, fund raising, education and restaurants.

So, if you’re looking for an efficient, independent and versatile marketing partner, look no further than Pratt Direct, Inc.
Company History
Pratt Direct was formed in 1998. From its inception it has been focused on delivering cost-effective solutions to smart marketers who demand accountability and expect positive results and continuous improvement. Our 12 year history is  testimony to the merits of this approach.


 
About its founder
A seasoned professional familiar with all facets of contemporary marketing practices and principles, Harold (Hal) Pratt began his career writing copy at Bankers Life and Casualty over 35 years ago. There he learned the importance of testing elements that matter and the fundamentals of human persuasion.
 
In the 80's, he held management positions in account service and sales management at several of the Midwest’s top direct marketing firms. While there he helped industry leaders in fund raising, insurance, catalogs, publishing and restaurants explore new ways to increase sales and profits.  Just prior to founding Pratt Direct, he served as Vice President, national sales manager for R.L.Polk & Company, responsible for over $30 million in capitalized billings.