Pratt Direct Inc

Delivering what works in direct marketing
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   About Us

 

Pratt Direct, Inc. is a new breed of marketing enterprise.

 

We deliver a complete array of list marketing services through a unique, low-overhead, low cost approach.  These services include: postal and email list brokerage … customer profiling, Zip Code and multi-variate model development … low cost list hygiene service (NCOA) … data conversion and list processing … and high-yield list management service. In addition, we provide creative, project management and media planning services for select group of clients.

 

We’re free to recommend only what’s in our clients’ best interests, since we are not formally connected to any other media or production companies.

 

We bring to bear decades of experience in matching up the right lists, offers, formats and messages for a wide variety of businesses or organizations.  We’re experienced in the fields of financial services, insurance, fund raising, education and restaurants.

 

You’re counseled and serviced by our President, Hal Pratt.

 

So, if you’re looking for an efficient, independent and versatile marketing partner, look no further than Pratt Direct, Inc

 

Company History
Pratt Direct was formed in 1998. From its inception it has been focused on delivering cost-effective solutions to smart marketer who demand accountability and expect positive results and continuous improvement.
 
 
 
 
 
 
 
About its founder
A consummate professional familiar with all facets of contemporary marketing, Harold (Hal) Pratt began his career writing copy at Bankers Life and Casualty over 35 years ago. There he learned the importance of testing elements that matter and the fundamentals of human pursuasion.
 
In the 80's, he held management positions in account service and sales management at several of the Midwest’s top direct marketing firms. While there he helped industry leaders in fund raising, insurance, catalogs, publishing and restaurants explore new ways to increase sales and profits.  Just prior to founding Pratt Direct, he served as Vice President, national sales manager for R.L.Polk & Company, responsible for over $30 million in capitalized billings.